Reading magazines is one of the most common hobbies among women in the age demographic of 18-49. Magazines are the second-highest circulated publications of the publishing industry, with newspapers being the first. Traditionally, magazines were bought from newsstands located at the corner of every city street. However, with a change in trends and digitization influencing most industries, digital newsstands are the new thing that the industry has to offer.
What is a Digital Newsstand?
A digital newsstand is the latest product of the recent developments in digital magazine publishing software. Several distribution platforms offer content in the form of magazines, newspapers, and journals, digitally which can be accessed by anyone with a smartphone. These are mostly available on a subscription basis, but a large variety of free content is also available.
With the advent of tablets with 10-inch screens, much like a magazine cover, the publication houses began adapting to a digital format rather than regular print. These digital newsstands were an instant success as they offered a richer reading experience with several interactive systems which made newspapers, magazines and journals more interesting. Digital publications also reduced additional costs like printing and distribution that the publication house would have to bear.
Most publishers prefer digital distribution as it enables them to connect to a global market as they have the opportunity to now sell internationally. However, digital publishing isn’t a very easy task to accomplish, it requires experts who can pay proper attention to fine detail like the design and interactive features of a digital publication, understanding market trends for promotions and advertisements. With proper digital magazine publishing software, any publication house will find digital publishing and distribution to be extremely beneficial and a profitable investment.
The Many Benefits of Digital Publishing
Better scope for advertising – On regular print, the advertisements printed do not connect well with the subscribers as the content is non-interactive. However, with digital print, these advertisements could be enriched with interactive photos, live web links, as well as videos and animation, which would engage the reader making your advertising campaign, a success. This attracts more sponsors when compared to regular print editions. The kind of sponsors you get would also differ, with more variety of sponsors available at your doorstep, you will find it easier to publish digital prints.
Global distribution – The digital publications reach subscribers located all around the globe simultaneously reducing the hassle of postage and delivery.
Customer data at your disposal –With digital distribution, it would be easier for you to get their valuable insight and feedback like the readers likes and dislikes. This enables you to design better marketing campaigns with tailor-made offers which would attract the customer to other subscriptions. You can also analyze the reading patterns of your audience and enhance the reader’s reading experience with suggestions.
New Audience –With a global audience and more interactive digital content, it would be easier for a publication house to target a younger audience. This would generate better revenues as you’re not just benefiting from your previous audience but also from your pre-existing members.
Build Your Brand as a Digital Publisher –With a digital publication application downloaded on the smartphones of the public, the publication can create their own brand and make the general public aware of it which would make the publication more recognized among competitors.